DistinctivelyDifferentCreative
THIS MIND TO REMAIN UNLOCKED DURING BUSINESS HOURS
Radio TV Outdoor Print Web
Mike Berlak
Over 20 Years Broadcast Experience
mikeberlak@aol.com 980-322-2803
A Little Offbeat:
“And now, a commercial for dirt. You know, dirt. Great stuff.
Comes in several fashionable earth-tone colors…never gets dirty…and
works better than anything else to plant stuff in. Maybe that’s why more people use dirt as the
basic ingredient in both their front and back yard landscaping! If you’ve just moved into a brand new home,
and your yards look like the moon, get some dirt. Get best quality topsoil from the garden
department at Lowe’s. Seven locations around
Your Attention,
Please:
(15-second TV spot for female
targeted radio station)…
* Video:
hunky guy sits on stool just smoldering --
Ladies, a
reminder to listen to Y92.5 while you work.
* Video: guy
removes t-shirt revealing station logo tattooed on chest --
Want to see that
again so you won’t forget?
* Video:
instant replay of shirt removal --
Did we mention
the music’s more upbeat?
* Video:
full screen logo
Hello?
Heritage:
“Your
great grandfather bought his first
car right here. As did your grandpa.
And your dad. Throughout the years, as automobiles grew
into the high tech machines they are today, we’ve been here. Throughout the generations…we’ve been your
life-long transportation company. We’re Hallowell
Chevrolet, and we’re celebrating 75 years of service from our family to
yours. Hallowell Chevrolet. We’re
here for you. On Shaw, just east of
Puts It In Perspective:
“The standard one-dollar bill measures 6 and one-eighth inches in length.
A hundred and two THOUSAND
one-dollar bills, laid end-to-end, would stretch 9.86 miles…roughly the
distance on I-77 from Uptown
If you taped them all together,
you’d have a ribbon of cash long enough to stretch from the sidewalk to the top
of the Bank of
If you spread ‘em all out,
102,000 dollar bills would cover all the floor space in five-and-a-half 2,000
square foot homes!
It’s a
And one lucky Lite102.9 listener will have 102
seconds to carry away all they can…”
7 Words on a
Billboard:
(outdoor concept for new radio station challenging Mix 96, the longtime “at-work” leader)…
Target Mom:
“Your child has a fever, and YOU
have to go to work. Now what?!! Now you call 442-6633 because now there’s Kids On The Mend, the
Click here to hear AUDIO
SAMPLES!
I concepted, wrote, and directed the production of this radio station branding and image material:
http://offsitepd.com/audioproduction/
Act Now:
“A couple weeks ago, The Arthur Murray Dance Studio made an
incredible offer on this station. 10
lessons, 20 bucks. A lot of people
flat-out didn’t believe it. Some tried
to adjust their sets for proper reception.
But the smart ones jammed the lines at 971-35-50 and took advantage of
this honest-to-goodness great deal. 10
lessons, 20 bucks for the whole shebang at Arthur
Murray. And, this week only, against
their better judgement, they’re doing it again……”
How’s My Driving?
(bumper sticker for radio station fleet vehicles)…
Inside Information:
“Psssst! Listen closely. Sometime during the next 60 seconds, on this
station, we’ll tell you how to pay half-price for any set of premium speakers
in the store at all
OK, let’s do it now. To get your speakers at half-price, just do these three things:
One: Go to any
Three: Buy any complete system
(including receiver and CD player) and get the speakers for half-price……”
Hah!
(“Head On-style” image
sweeper for radio station)…
“107.9 The Link: Apply directly to the eardrums.”
Dramatic.
Sort of:
(during the Olympics)…
“Every four years, people from the farthest
reaches of the globe gather in a spirit of human cooperation, friendly
competition, and good sportsmanship.
(Uh, yeah, that’s nice.) Every
day of every year, we’re competing to
bring you the lowest price on a new Beemer at BMW of Elk Grove. Our
gold-medal deals include 1.9 percent financing on approved credit, and
maintenance included for the first four
years. And wait till you see the
stunning pageantry in the service department……”
Theater of the Mind:
(radio station contest)…
“A big bag of money sits
precariously perched on the diving board.
At any minute it could just up and cannonball into the pool! Creating what experts refer to as a giant
summertime “Splash of Cash!” When you
witness this phenomenon (weekday afternoons on Lite102.9), be caller 25 at 1-866-525-WINS and scoop up five thousand dollars in cool, soggy, wet
cash. Ahh…refreshing!”
Local Connection:
(website caption)…
You’re Kidding,
Right?
“We’re sorry. We
ordered too much money, and now we’ve got to get it out of here before new
money arrives! Want some? Just watch for us to flash your name on the
screen tonight during Fox News Edge on
Fox
Makes Cents:
“Introducing a store where you’ll
find brand names like Levi, Guess, Liz Claiborne, Esprit, Calvin Klein, and
Ralph Lauren. A store where you’ll find
those brands at a fraction of their new cost.
Because, well, the stuff’s not new!
The store is Sac’s Thrift Avenue
on Fruitridge, just 3 blocks east of 99.
It’s
Good Lookin’:
(collaborated A LOT on
logo, colors, and layout of outdoor campaign)…
Dog Talks on Radio:
“Hi, it’s
Mr. Unbelievable. Yes, the DOG. You’ve seen me on TV, at Toyota of Lake Norman, with the two humans who walk thru the giant
inventory of new cars, trucks, and SUVs, carrying that wacky sign. The one that says “