^SoundCharl((l ))tte  ^SM    

Now that so many radio stations have turned into virtual “iPods with commercials,” (listeners' words, not mine) with "local, immediate content" consisting of generic dial position mentions recorded yesterday by “personalities” in the next time zone, are we surprised that reported listening to traditional radio stations continues to drop year after year?

                            >>>  Imagine THIS in the Charlotte Observer...

“Forward Thinking Broadcast Company unveils new, incredibly user-friendly AUDIO SERVICE combining fast-paced presentation, market-wide communal experience, instant song selection, real-time local news/weather/sports updates, and immediate user feedback.  Tastefully ad-supported programming is free of subscription fees.  No new equipment to purchase.   Hardware already installed and activated in every home and car.  Handheld/portable units operate everywhere."

I’m looking for an adventurous broadcast company here in the Queen City to host and support an exciting new approach to local radio I call "SoundCharlotte."

Here's some of what makes the concept different: 

• It's a station where the city is the “star,” one that really is a local portal for Charlotte headlines, weather, scores, community info, and maybe a quick comment on today’s “Topic A.”
• Although music is not the main focus, the blend of songs is unlike any other, and you help build the music list on a real-time basis.  Plus, something shocking: local artists and actual listener requests.
• It's big on audience participation...instant “earwitness” reports, the occasional lost dog announcement, and a “happy birthday” shout-out to your 8-year-old.  Yes, "social networking" on the radio!
• It's a high-cume/PPM-friendly format with slots for 8 songs and 4 spot blocks per hour.

            Plus, you get the already-registered domain name, www.soundcharlotte.com, and         the #1 AC programmer in Charlotte history! 

What will it sound like?  Imagine "fast-paced morning show" all day long...no 12-in-a-row sweeps, but no too-hip-for-the-room, momentum halting, insider talkfests either.  With a fun, friendly, live, conversational host moving quickly and engaged with what's going on today in our town.  A foreground sound with music carefully selected to reach the largest 25-54 adult cume...a variety of songs most everyone knows...from all the biggest genres...a little bit "Jack," a little more "pop."  With occasional hours of instant, online song selection just to keep it interesting.  But, in breaking an old-time radio paradigm, the music is not the star here...the city, its people, and the information they want IS.  Local, informative, relative, entertaining...all between some of the best songs ever.  That's why this format is way different than anything on the radio (or the web) right now.  That's why it's called SoundCharlotte.  If you listen, you'll feel like everyone else in town does too! 

      Imagine the ratings and revenue opportunities to be had by actually giving the customer what it wants!

Wouldn't YOU "give it a button?"  OK, who's in?

 Hear it: Live it: Love it: 99.1FM*