Traditional Radio Listenership Continues To Shrink...
| AC Format Nationwide
W 25-54 AQH Persons | All Formats Nationwide W 25-54 Persons Using Radio | |
2004 | 1,163,300 | 6,129,000 | |
2005 | 1,083,500 - 6.9% since 2004 | 6,043,500 -1.4% since 2004 | |
2006 | 1,025,300 -11.9% since 2004 | 5,978,500 -2.5% since 2004 |
Total USA figures are from Arbitron’s “Format Trends” & “Persons Using Radio” reports, Mon-Sun 6A-12M, averages of quarterly reports for each year cited.
Hmmm.....
Among its target audience, in raw AQH numbers of listeners (not "shares!"), the AC format has declined almost 12% since 2004. In the same demo, the number of people using traditional radio of all formats has dropped 2.5%.